the week in venn

the-week-in-venn

In 2007, legendary director and screenwriter J.J. Abrams (creator of LOST and director of the 2009 Star Trek movie, among many other incredibly addictive storylines) gave a TED Talk in which he explored how advances in technology have suddenly let...

Ideas

the-week-in-venn

Brand Storytelling – It’s Not What You Think It Is

5 Simple Ways To Fix Bad Branded Content

Technology Is Digital Media’s Mystery Box

Can Virtual Reality Unlock Brands for Consumers?

Read All About It (On Your Wrist)

If You Want To Sell Things, Don’t Be a Marketer

Why Your Car Is the Next Media Frontier

The Four Essential Elements of Addictive Content Marketing

The Art and Science of Great Branded Content

This Is the Year That Branded Content Breaks Out in a Meaningful Way

Forget Traditional vs. Digital – It’s All About Engagement

Don’t Waste Your Time with Native Advertising (Do This Instead)

When You're Telling a Brand Story, Every Touchpoint Matters

Programmatic Ads Are Radically Reshaping Media – Here's What That Means

Here’s Why Your Online Marketing Doesn’t Work

The New Frontier in Engagement

5 Trends Redefining How We Buy Now

Are You Ready for the Rise of Mobile Storytelling?

Top 7 Consumer Mobile Trends for 2014

The Year in Venn 2013

On Mobile, Nobody Knows You're A Dog

Social Sports and the Rise of the #SmartFan

Great Digital Content Needs a Conspiracy - and Accomplices

Publisher Verification: A Simple Proposal for Killing Online Ad Fraud