Ideas
Geo-Retail to the Rescue for Holiday Shopping
The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers.
Making Sense of the Selfie Generation (And Why It's a Good Thing)
When millennials take a selfie, it's part of their personal brand online.
Storymaking: The Next Evolution in Content Marketing
Smart brands are turning consumers into evangelists - and publishers.
What Millennials Read and Why
Millennials spend nearly 18 hours a day consuming all kinds of media. 18!
On the Social-Mobile Web, We’re All One Percenters
New tools are shifting the balance of power and democratizing high-quality content.
The Secret To Engagement? Invite Your Audience In…
While inviting someone to join you is a simple concept, there’s a lot to creating invitations that work.
The 5 Biggest Mistakes Most Marketers Make When Targeting Millennials
The most common mistakes in Millennial marketing, so you can avoid them - written by a Millennial.
What Amazon's Fire Phone Tells Us About the Future of Media
Whatever you think of the hardware, it's a smart move.
If Content Is King, Who Is the Heir?
Five questions to keep in mind for your next content marketing initiative.
Shopping Is Now an Immersive Mobile Media Experience
The next generation of in-store experiences put your phone at the center of your new “Around Me” universe.