Ideas
Geo-Retail to the Rescue for Holiday Shopping
The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers.
Making Sense of the Selfie Generation (And Why It's a Good Thing)
When millennials take a selfie, it's part of their personal brand online.
Storymaking: The Next Evolution in Content Marketing
Smart brands are turning consumers into evangelists - and publishers.
What Millennials Read and Why
Millennials spend nearly 18 hours a day consuming all kinds of media. 18!
On the Social-Mobile Web, We’re All One Percenters
New tools are shifting the balance of power and democratizing high-quality content.
The Secret To Engagement? Invite Your Audience In…
While inviting someone to join you is a simple concept, there’s a lot to creating invitations that work.
The 5 Biggest Mistakes Most Marketers Make When Targeting Millennials
The most common mistakes in Millennial marketing, so you can avoid them - written by a Millennial.
What Amazon's Fire Phone Tells Us About the Future of Media
Whatever you think of the hardware, it's a smart move.
If Content Is King, Who Is the Heir?
Five questions to keep in mind for your next content marketing initiative.