What We're Reading - May 26, 2015

Ad Age, "Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads"

AdWeek, "Adweek's Inaugural Power List Reflects Disruption in the Ad Industry"

AdWeek, "Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps"

BuzzFeed, "Medium Is Shifting Focus"

Contently, "‘The Times Should Own Warby Parker': Thrillist’s Ben Lerer on the Future of Commerce and Content"

Digiday, "Who's winning at business news on the Web"

Digiday, "Publishers are treating email newsletters as a platform of its own."

Digiday, "For Business Insider, growth beats profits (for now)"

Fortune, "Here's why media companies should pay attention to Snapchat"

Nieman Lab, "Newsonomics: Buying Yelp — and making it the next core of the local news and information business"

NY Times, "Fusion Media Aims at Millennials, but Struggles to Find Its Identity"

Politico, "'Entertainment Weekly' mounts paywall, a sign of the Time Inc. to come"

Re/Code, "Early BuzzFeed Employee Eric Harris Leaves"

Re/Code, "Twitter Has Held Talks to Acquire Flipboard"

San Jose Mercury News, "Video advertising on Facebook and other social media on the rise"

TechCrunch, "What If Facebook Actually Paid People For Content?"

WWD, "Hearst Reorganizes Digital Roles"