What We're Reading - May 14, 2015

Ad Age, "Behind All Good Ad-Tech Is Data -- and Verizon, AOL Have Lots of It"

Ad Age, "Yahoo's Kevin Gentzel Is Out as North American Ad Sales Head"

Ad Exchanger, "In Deals With Big Publishers, Facebook Supports Third-Party Serving And Other Controls"

Ad Exchanger, "Yahoo Faces Both Risks And Rewards, As The Media Landscape Shifts Yet Again"

Ad Week, "The New York Times' Facebook Deal May Prove to Be 'Growth Hacking' at Its Best"

Ad Week, "These New Facebook Ads Come With a Call Button to Ring Up Businesses"

Ad Week, "With Facebook's Instant Articles, Publishers Contemplate a Social-First World"

Capital New York, "Denise Warren lands at Tribune Publishing"

Digiday, "Yahoo's Kevin Gentzel is out as head of sales"

Digiday, "How publishers are using Facebook's instant articles"

Fourth Source, "Timeless lessons from advertising legends"

Mobile Marketer, "Publishers’ Facebook partnerships carry no guarantee of mobile readership"

New York Magazine, "Inside ViralNova, the Most Cynical, Amazing, Horrific, and Ingenious Media Company in New York"

New York Times, "Publishers Send Diverse Group of News Articles in Facebook Debut"

New York Times, "Verizon’s Deal for AOL Is a Push Into the Technology of Advertising"

WSJ, "Facebook Pushes Speedier News Publishing"

WSJ, "CMO Today: Facebook and Publishers Hook Up"