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What We're Reading - May 8, 2015

Ad Age, "BuzzFeed's Editorial Fumble Doesn't Have to Be a Buzzkill for Native Advertising"

Ad Age, "A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital"

Ad Age, "Google Says 46% of Web Video Ads Are Never Viewed"

Ad Exchanger, "At NewFronts, The Convergence Between Linear And Digital Takes Center Stage"

Ad Week, "Snapchat Debuts Video Ads for 2 Cents a View"

Ad Week, "This Ad Network Says Mobile Growth Is Over for Now"

Ad Week, "Diving Into PopSugar's Success With Women and Millennials at the NewFronts [Video] "

Ad Week, "3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat"

Capital New York, "The 60-second interview: Ashley Parrish, executive producer of"

CNN Money, "Huffington Post marks 10th anniversary with new look"

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Digiday, "The New York Times invites advertisers to the Page One edit meeting"

Digiday, "Meredith Levien's plan to save (or at least make money for) The New York Times"

Digiday, "Scale and charlatans: native advertising's big challenges"

MediaPost, "Google Names Ad Networks Responsible For Ad Injectors"

Moovweb, "Does Anyone Use Social Sharing Buttons on Mobile?"

Poynter, "Wall Street Journal makes flurry of digital appointments"

Social Times, "Report: The Verge, New York Daily News Among Top 10 U.S. Publications on Facebook and Twitter"

Vox, "Declaring performance bankruptcy"

WSJ, "Spotify Plans Entry Into Web-Video Business"

WSJ, "Yelp Seeks Buyer Amid Slow Growth, Rising Costs"

WWD, "Time Inc. Posts First-Quarter Revenue Declines"

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