What We're Reading - May 4, 2015

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Ad Age, "Time Inc. Campaign Will Tout Shift From Paper as Spin-Off Anniversary Arrives"

Ad Age, "Vice TV Network Has Already Sold Three Years' Worth of Ad Time, CEO Says"

AdExchanger, "Publishers, Platforms And Brands Rethink Conventional Metrics"

Ad Week, "UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox's New Native Ads"

Ad Week, "News Corp. Unveils Its Latest Digital Content Strategy"

Capital New York, "Vox Media begins to monetize its ‘magical’ content platform"

Capital New York, "Tina Brown’s special issue"

Capital New York, "With custom videos, Post sells New York nostalgia"

Capital New York, "Digital players want a slice of the morning show pie"

Capital New York, "The biweekly New York, a year in"

Columbia Journalism Review, "Is the news behaving more like advertising?"

Digiday, "Time Inc. plans to produce 10,000 videos in 2015"

Digiday, "Quartz’s Kevin Delaney: Time to kill the 800-word article"

Digiday, "How native advertising labeling confuses people, in 5 charts"

Digiday, "The Wall Street Journal goes deep with niche coverage strategy"

Nieman Lab, "Circa, the buzzed-about mobile news app, is running out of money"

NY Times, "As Vice Moves More to TV, It Tries to Keep Brash Voice"

PR Newser, "New Infographic Reveals the Value of…Infographics!"

WSJ, "Time Inc. Hires A ‘Chief Data Officer’"

WWD, "News Corp. Rolls Out Viral Video"