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What We're Reading - April 23, 2015

Ad Age, "Yahoo's New Autoplay Video Ads Will Only Cost Advertisers After 3 Seconds"

Ad Age, "P&G Plans to Cut $500 Million in Agency Fees by Shrinking Its Roster"

AdCom, "What is Adcom?"

AdWeek, "Facebook's Q1 Ad Revenue Increased 46 Percent to $3.3 Billion"

AdWeek, "Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business"

Capital New York, "The 60-second interview, Vox.com edition"

Digiday, "4 factors that are holding back programmatic"

Fishbowl NY, "Jess Cagle: People and EW’s Future Lies in Digital, Video and TV"

FOLD, "FOLD Launches"

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MediaPost, "IAB: Digital Ad Revenue Approaching $50 Billion Annually"

min, "The Future of Native Advertising"

Nielsen, "AGE OF TECHNOLOGY: GENERATIONAL VIDEO VIEWING PREFERENCES VARY BY DEVICE AND ACTIVITY"

NiemanLab, "The Atlantic redesigns, trading clutter and density for refinement"

NY Post, "‘Better Homes and Gardens’ publisher lays off dozens"

NY Times, "Meredith, Publisher of Magazines, Lays Off 100 as It Reorganizes"

Poynter, "BuzzFeed News adds a new Middle East reporter, a senior world editor and a cybersecurity reporter"

Stratchery, "FACEBOOK AND THE FEED"

USA Today, "Gannett to name broadcast, digital unit Tegna amid spinoff"

WSJ, "AdWatch: Blindfolded Children Pick Out Their Moms in Pandora’s Mother’s Day Ad"

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