What We're Reading - April 20, 2015

Ad Age, "Here's What Happened at Ad Age's Digital Conference Last Week"

Ad Exchanger, "Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo"

AdWeek, "Is Facebook Trying to Edge Out YouTube?"

Associated Press, "A major change is coming to Google search"

Billboard, "Tidal CEO Andy Chen Departs Company Amid Layoffs, Interim CEO Named"

Business Insider, "Subscriptions are enjoying a new prominence as a revenue engine for digital content and apps"

Business Insider, "Inside the magic that made these 5 ads among the most effective digital campaigns of last year"

Capital New York, "POLITICO sets goal of tripling in four years"

Digiday, "Publishers take ad-targeting cues for Facebook posts"

Digiday, "Why TV is still crushing digital video, in 5 charts"

Fast Company, "HOW MARISSA MAYER MOBILIZED YAHOO"

Gawker, "BuzzFeed Deleted Posts Under Pressure from Its Own Business Department"

NY Times, "BuzzFeed Says Posts Were Deleted Because of Advertising Pressure"

Tech Crunch, "How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising"

WSJ, "BuzzFeed Says It Removed Articles Due to Advertiser Pressure"

WWD, "Graydon Carter Reportedly Eyeing Several Documentary Projects"