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What We're Reading - April 17, 2015

Ad Age, "Magazine Trade Group Overhauls Advertising Guidelines"

Ad Age, "Q&A: Yahoo's Katie Couric on Election 2016, Live News and Snapchat"

Ad Age, "New York Times Names Its First Chief Revenue Officer Since the '80s"

Ad Week, "Ticketmaster Wants to Become Your Destination for Live Event Access"

Bloomberg Business, "NYT Digital Leader ‘Optimistic’ About Role in Social-Media World"

Capital New York, "Times unifies its revenue strategy under Meredith Kopit Levien"

Capital New York, "Six months of front-page aggregation for the Times"

Capital New York, "Ken Lerer: Buzzfeed is ‘rude’ about placing friends in internships"

Digiday, "Copyranter: Native advertising on editorial websites doesn't work"

Digiday, "Curbed's growth strategy: broader and more national"

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Digiday, "The Washington Post takes an Amazon-inspired approach to native ad targeting"

Fishbowl NY, "Layoffs Hit Hollywood Reporter, Billboard Magazine"

Luxury Daily, "Forrester analyst: Emotional campaigns will bypass ad-blocker in brains"

Media Post, "Yahoo, Microsoft Restructure Search Alliance"

Media Post, "Dentsu Kick-Starts Fund, Has Yen For Startups"

Media Post, "NY Times Names Ad Chief Kopit Levien CRO, Gives Her Consumer Marketing Tool"

NY Post, "New guidelines allow magazine cover ads for award-seekers"

NY Times, "Journalists at Gawker Media’s Websites Are Planning to Unionize"

The Guardian, "Is online video the saviour of fragmented digital marketing?"

WSJ, "Native Ad Firm TripleLift Adds Sales, Product Leadership"

WSJ, "Native Advertising Measurement Is All Over The Map"

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