What We're Reading - April 15, 2015

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Ad Age, "Foursquare Unveils Social-Ad Platform Called Pinpoint"

Ad Age, "Programmatic Goes Beyond Display Ads, Opening Up New Creative Possibilities"

Ad Exchanger, "Foursquare Debuts Pinpoint, Ad Platform For Place-Based Targeting"

Capital New York, "NYT Now relaunching as free app on May 11"

Capital New York, "Capital to become POLITICO New York as parent company sets expansion plans"

Digiday, "Hearst's new platform approach: 'You have to get it right at the start.'"

Digiday, "The emojification of brand advertising"

Fishbowl NY, "Reader’s Digest Signs Multi-Million Dollar Deal with Taboola"

Fishbowl NY, "Thrillist Hires Joe Keohane to Lead Longform Vertical"

Fishbowl NY, "Condé Nast Crosses 50 Million Monthly Mobile Visitors"

Huffington Post, "Too Much Money Fueling Ad-Tech Chaos: IAB's Rothenberg"

MediaPost, "Copy That Connects: 3 Tips for Better Digital Ads"

NiemanLab, "Its journalism is behind a paywall, but The Times of London’s developers embrace open source"

NY Post, "Buzzfeed resignation raises questions about its advertiser relationships"

NY Post, "Time staffers fear layoffs ahead of move to Brookfield Place"

Re/Code, "The Mobile Video Moment Has Finally Arrived"

Wired, "Ev Williams’ Rules for Quality Content in the Clickbait Age"

WSJ, "Snaps Raises $6.5 Million to Help Brands Take Over Emojis, Adding Chicken Fries Smilies to Texts"

WWD, "Magazine Media Industry Releases Social Media Report"

Vox, "How Vox aggregates"