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What We're Reading - April 13, 2015

Ad Age, "BuzzFeed Restores Vanished Posts, Says It Didn't Delete Them Over Advertiser Pressure"

Ad Age, "Are the NewFronts Big Business? Media Buyers Sound Off"

Ad Age, "Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability"

Ad Week, "After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid Publishing 'Hot Takes' UPDATE: The site's editor has reversed course and reinstated the post"

Capital New York, "Former Bleacher Report and Huffpost executive joins TheBlaze as senior V.P."

Capital New York, "At long last, a relaunch for WSJ.com—and an Apple Watch app"

Computer World, "How to prep, in 7 steps, for Google's mobile search change"

Digiday, "Publishers' newest platform darling: Kik"

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Digiday, "Refinery29 goes beyond fashion in serious news push"

Gary Vaynerchuk, "Marketers: Say Hello To Your New Favorite Ad Platform"

Gawker, "BuzzFeed Deletes Post Critical of Dove, a BuzzFeed Advertiser"

NY Times, "Amazon, Google and More Are Drawn to Home Services Market"

NY Times, "Rodale Broadens Its Organic Vision in Rebranded Magazine"

The Atlantic, "The Trouble With Unpublishing the News"

WSJ, "Yahoo Eases Up on Push Into Scripted Original Series"

WSJ, "Outside Voices: Agencies Need to Step Up Data Capabilities"

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