What We're Reading - April 10, 2015
Ad Age, "New Technologies Can Help Brands Bring Storymaking to Life"
Ad Week, "In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech"
Business Insider, "The mobile app-install ad is driving a boom in mobile ad spend — and not just among game makers"
Capital New York, "The 60-second interview: Lynne Biggar, Executive VP of Consumer Marketing and Revenue, Time Inc."
Digiday, "Publishers rethink the infinite scroll"
Digiday, "Why Starcom Mediavest bought into ad tech"
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NY Post, "April brings about a flurry of magazine launches"
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Washington Post, "Washington Post Executive Editor Martin Baron on journalism’s transition from print to digital"