What We're Reading - April 10, 2015

Ad Age, "New Technologies Can Help Brands Bring Storymaking to Life"

Ad Week, "In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech"

Business Insider, "The mobile app-install ad is driving a boom in mobile ad spend — and not just among game makers"

Capital New York, "The 60-second interview: Lynne Biggar, Executive VP of Consumer Marketing and Revenue, Time Inc."

Digiday, "Publishers rethink the infinite scroll"

Digiday, "Why Starcom Mediavest bought into ad tech"

Digiday, "Once a newspaper, The Onion is growing its video ambitions"

Fishbowl NY, "Reuters CEO Leaves Company"

Medium, "Extreme Makeover"

NY Post, "April brings about a flurry of magazine launches"

NY Post, "Jimmy Finkelstein is latest suitor for Daily News"

Washington Post, "Washington Post Executive Editor Martin Baron on journalism’s transition from print to digital"