What We're Reading - April 9, 2015

Ad Age, "Native Ads for FX's 'Louie' Take Over New York Mag's Vulture.com"

BuzzFeed, "Four Lessons We Learned And Four Questions We’re Trying To Answer"

Digiday, "The Wall Street Journal's native approach: 'If it looks like a puff piece, nobody's going to read it.'"

Digiday, "Kia links with Yahoo for branded content series"

Nieman Labs, "The Bold Italic, Gannett’s San Francisco attempt to find a new way to do local, is shutting down"

NY Post, "Ripp hires 6 Gigaom staffers after balking at buying site"

WSJ, "Growth of Ad Blocking Adds to Publishers’ Worries""Native Ads for FX's 'Louie' Take Over New York Mag's Vulture.com"