What We're Reading - April 2 &3, 2015

1 to 1 Media, "Bad' Creative is Killing Mobile Advertising"

Digiday, "Medium is courting writers and advertisers. But will the dollars follow?"

Digiday, "Digg experiments with playing platform"

Digiday, "Inside Condé Nast’s video deals"

Digiday, "When content marketing gets ethically murky"

eMarketer, "Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market"

Media Daily News, "Media Deals In Early 2015 Total $23 Billion, Digital Most Active"

Milwaukee Journal-Sentinel, "Journal, Scripps merger creates two closely aligned media companies"

Mobile Marketer, "Why brands should roll out promoted hashtags with organic twists"

NiemanLab, "The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising"

NY Post, "Wintour adds fuel to the Hearst-Condé fire with designer’s promotion"

NY Times, "Cindi Leive of Glamour on Harnessing the Power of Praise"

Politico, "Jonathan Allen quits Bloomberg for Vox"

The Atlantic, "The Atlantic Sets Audience Records, Reaches Revenue Highs, in Q1 2015"

WSJ, "CMO Today: Mobile’s Eye-Popping Growth"

WWD, "Allure Teams With Butter London for Nail Color"

WWD, "Architectural Digest Hires Hal Rubenstein and Cynthia Frank"

WWD, "Karen Harvey’s Fashion Tech Forum Readying Round Two"

WWD, "Oprah Winfrey Celebrates O Magazine’s 15th Anniversary"