What We're Reading - March 19, 2015

Ad Age, "New York Times Shifting Resources from 'Every Division' to Mobile"

Ad Exchanger, "Four Publishers Create Pangaea, Programmatic Advertising Alliance"

Business Insider, "The Guardian, Financial Times, Reuters, CNN, and The Economist have formed an ad alliance to take on Google and Facebook"

Business Insider, "TIM COOK: The main problem that ruins technology companies is 'almost a disease'"

Capital New York, "Refinery29 hiring politics, tech reporters in general-interest news push"

Digiday, "Publishers test the waters with Meerkat"

Digiday, "The NYT dispatches reporters to social conversation hotspots"

Marketing Land, "Why Social Media Advertising Is Set To Explode In The Next 3 Years"

Mashable, "BuzzFeed's latest vision: who needs a website?"

MediaPost, "Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users"

NY Post, "Bloomberg’s EIC shuffles management to ‘unite’ news factions"

WWD, "LA Times Names S. Mitra Kalita to Key Role"