What We're Reading - March 16, 2015

Ad Age, "New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan"

Ad Age, "South By Southwest Tackles TV as AOL, Yahoo Invade Living Rooms"

AdWeek, "Mindshare Fills a Role That's Redefining the Agency"

Capital New York, "SXSW round-up: Remembering Carr, digital detox, and an epic panel fail"

Capital New York, "Guardian U.S. profitability ‘looks very realistic’ within three years"

Capital New York, "Payday delay for Gawker staff made good with beer, cash"

Capital New York, "The 60-second interview: Nancy Berger Cardone, publisher and vice president, Marie Claire"

Digiday, "Confession of a traditional publisher: Inhabiting ‘that moral middle ground’'

Monday Note, "News Media Should Drop Native Apps"

NY Times, "Etsy’s Success Gives Rise to Problems of Credibility and Scale"

The New Republic, "SXSW Is Now Too Big to Fail"

Washington Post, "The decline of journalism and the rise of public relations"

WWD, "Social Media’s Elusive Goal: Return On Investment"

WWD, "Glamour Eyeing E-commerce"

WWD, "Hearst Sushi Chef Spotted at Condé Nast Cafeteria"