What We’re Reading – Dec 4, 2014

The most interesting stories of the day on the business of media:

Ad Age - Mindshare Teams With Google to Mine Search Trends for Ad Buys

BuzzFeed - BuzzFeed News Hires WIRED’s Mat Honan As San Francisco Bureau Chief

Digiday - The state of native ads on mobile in 5 charts

Digiday - Tech blog The Next Web doubles down on e -commerce

Digiday - High -priced research publishers warily open up to the Web

Mediabistro Fishbowl NY - The Atlantic Adds Matt Thompson

Mediabistro Fishbowl NY - Stuart Elliott Takes the New York Times Buyout

NY Times - Ann Marie Gardner Steps Down as Editor of Modern Farmer

Re/Code - Time Inc. Shuffles Managers (Memo)

WWD - Troy Young Leading the Charge at Hearst Digital

WWD - Time Inc. Restructures Business Operations

Photo: Troy Young via Hearst