What We’re Reading – Dec 3, 2014

The most interesting stories of the day on the business of media:

Ad Age - Martha Stewart Opening Cafe as Lifestyle Magazines Falter

Ad Age - Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

Ad Age - 56% of Digital Ads Served Are Never Seen - Says Google

Capital New York - CNN digital’s big reboot

Capital New York - Esquire hits the books

Capital New York - A former gossip finds her place

Digiday - MRY is now accepting brand RFPs through Snapchat

Digiday - Three publishers who remain homepage diehards

Fishbowl NY - More NY Times Buyouts

Folio - I-5 Publishing Launches Dogster and Catster in Print

NY Post  - Time Inc.’s Larsen headed for the exit

PBS - How Medium Is Trying to Bring Back the Web We Lost

WWD - Mary Berner Responds to Criticism

Photo: Martha Stewart