Digiday has a fun piece this week that explores the origins of some of the latest custom CMS names such as Chorus (from Vox), Kinja (from Gawker), Viking (from Business Insider) and of course Tempest (from Say Media). First, a little background:
Tempest comes from the latin word tempus which means time – because it’s about time publisher’s had great tools for creating beautiful digital magazines.
Tempest is also the old French word for season, weather and storm – as in the perfect storm where technology and great editorial come together.
Tempest is the name of one of the most famous Shakespeare plays, The Tempest. Set on a remote island, the play tells the story of Prospero, the rightful Duke of Milan, who plots to restore his daughter Miranda to her place in the world using a little bit of magic. (Get it? Technology = magic.)
Tempest is also the name of an awesome dive bar in San Francisco – a great place to watch the Giants win.
But as Digiday reports, here’s the real story:
Tempest goes back to Say’s technology roots (it grew in part out of blogging company Six Apart). It created Tempest to support its owned and independent publications, which include xoJane and ReadWrite. But when it decided to sell it [Ed – actually partner with not sell to] to outside publishers, Say decided it needed a name distinct from the company. A designer started calling it “Project Tempest,” and the name stuck. A blog post declares that Tempest “seamlessly integrates community, commerce and marketing.” Just wait: A sizzle reel is coming.
“We’re trying to go to market with something to say, it’s a better way,” said David Lerman, co-founder and CTO of Say. And Tempest “sounded big, important, strong.”
Check out the full Digiday story here.