SlideShare has quietly become one of the most popular sites on the Web with 60 million unique visitors each month and 215 million page views, as of Q4 of 2013. It’s one of the top 120 sites on the Internet.
So what is it? SlideShare is basically YouTube for PowerPoint and other slide-based presentation applications like Keynote, a place to upload, store and share professional content from slide presentations. Since its acquisition by LinkedIn last year, SlideShare has continued to grow in the social business market by utilizing the LinkedIn strategy of turning fun things into work things.
How does it work? SlideShare takes your slide presentation and converts it into a Flash file, which you can then share or embed into webpages. On top of all the advantages one gets from the YouTube-like qualities of SlideShare, the impact on a presentation to a large room can be a game-changer, allowing participants access to the presentation on their mobile devices to review at their own pace, to save for later, and to encourage interactivity both online and off.
How can you use it? As a tool for sharing presentations, it’s pretty straightforward. But SlideShare also offers tools for slide creation that rise to the occasion, like help creating visual aids beyond simple Google image searches. Also, with the benefit of crowd sourcing, the SlideShare user community has found all kinds of creative and interesting ways to use SlideShare as a tool to create some incredible content like how-to guides, trend spotting, visual resumes and classroom teaching tools.
What are the most popular SlideShare posts for marketers and publishers? Here’s a quick rundown of the top 10:
Pixar’s Rules for Phenomenal Storytelling This 24-slide presentation boils down the highlights of Pixar storytelling for people who rely on telling good stories to market their brand. With nearly 666,000 views, it’s easy to see how to apply the lessons of the masters to what we are trying to accomplish with narrative content.
Crap. The Content Marketing Deluge With 673,000+ views, this 50-slide pep rally seeks to get people in positions to pay for “content” to “up their game” or else risk falling into the vast barrage of content that your potential customers will block out with the rest of the deluge of content marketing.
Trust Me I'm Lying - Confession of a Media Manipulator With 537,000+ views, this 43-slide presentation by a self-described media manipulator, tells you how to plant stories in the media by “trading up the chain.” If you want free media attention via your local TV news into to drive viral content, then pay attention.
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Everything Fake A 44-slide presentation with 444,000 views that shows you how to sniff out fake Web traffic, botnets, web content loaded into ad window to fake impressions, etc. If you’re serious about web metrics, if fake traffic is costing you real money, then you can’t afford not to know this stuff.
40 Tools in 20 Minutes for Hacking Your Marketing Career Forty apps and tips in 49 slides with 129.5K views. How to know when someone has read your email; how to check the validity of an email address; a free tutorial on Google Analytics; and lots of other things you need to know about optimizing your work life.
10 Ways to be a Marketing Genius Like Lady Gaga It’s crazy that this presentation has only 214K views so far. Get on this viral genius before all your marketing colleagues so you can tell them you knew about that SlideShare before it was cool.
Why Follower Count is B*ullshit With only 25K views so far, this proudly skeptical presentation makes a strong case for how you and everybody else need to think about social media metrics very differently.
The Other “C” Word Yet another presentation on what’s bad about bad content and how bad content threatens good content and how to ensure your content isn’t falling into classic bad content traps like: ignorance of your audience; bypassing empathy; total cliche; or a complete lack of craft.
The Evolution of SEO Get yourself optimized by understanding how these three little letters that seem to control your life have evolved over time into the monster it is today. Learn how SEO began as an afterthought, as something you did once you built your site and created your content. These days, smart SEO is built in from the ground-up, and so on. 17,000 views.
2014 Predictions Here are not one but two SlideShares from late 2013, one from the Content Marketing Institute and one from Lattice Industries, with their predictions of what 2014 would hold for content marketing. Have sales cycles been shortened? Has B2B become more like B2C? Has there been deeper and richer content integration between brands and publishers? See how well these guys did predicting 2014 because their predictions for 2015 are just around the corner.
Got a favorite Slideshare? Share it in the comments.