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Tricks and Treats: Halloween Around Say Media

Halloween in the U.S. is some serious scary business. Americans will spend $7.4 billion dollars this year on candy, costumes and entertaining for everyone’s favorite frightful holiday. And it doesn’t stop there:

  • Two thirds of Americans will buy or make costumes this year
  • Disney’s Frozen and Teenage Mutant Ninja Turtles costumes will be tops with kids
  • Adults prefer more traditional witch, animal, Batman, and pirate costumes
  • More than 60% of households plan to hand out candy to trick or treaters
  • Nearly 80% of millennials will dress in costume
  • And one in five households will dress their pets too

With stakes that high you want to get the most out of your costume, décor and holiday fun and Say Media’s digital magazines are here to help. Here are some of our favorite posts from around the Say Media universe:


xoVain - Featuring beauty product reviews, how-tos, industry insight and real talk, xoVain has been celebrating xoHalloween all month with tips for last-minute costumes, seasonal nail art, and other creative ways to have fun with makeup.

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Fashionista - A top destination for the fashion-obsessed, Fashionista chronicles fashion from the catwalk to Canal street – and the most popular costume this year is Frozen. Here’s how to get the makeup AND the hair right.

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xoJane - If you want non-traditional Halloween fare, this is where you’ll find it including this post from Marci about 10 Creative Couples Costumes, the Best Halloween Songs You Haven’t Already Heard a Million Times and how to dress up like a badass feminist this year. We guarantee you won’t see anything like it anywhere else on the Web.


Remodelista / Gardenista - For a truly tasteful and upmarket Halloween, Remodelista interviews the Master of Dark Arts, proprietor of San Francisco's Bell’ochio—a sought-after SF stylist and shop owner who counts Martha Stewart among her fans. You’ll also find a gorgeous exploration of dozens of ways to entertain stylishly in this post on Orange Is the New Black as well as a visit to the Salem Witch House and Grey Gardens (including a visit by the white rabbit).

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ReadWrite - Halloween costumes for the modern geek. They're topical and terrifying, just like the tech industry.


LifetimeMoms - Ever wondered how to make a candy corn martini, graveyard brownies, mummy hot dogs or sparkly bat cookies? LifetimeMoms has collected 13 easy to make last-minute recipes for a DIY Halloween.

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