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Creative Spotlight: Q2 AdFrames Hall of Fame
Say Media's AdFrames technology allows consumers to engage on deeper levels with brands online, whether that's through video and interactive elements or integrated custom content. Say Media's creative studio partners with brands and agencies to create these unique experiences - and each quarter the studio votes on its best work.
Here’s what took top honors last quarter - click the campaign name to preview the ad experience:
Winner
HTC One (M8) This HTC One (M8) AdFrames ad creatively integrates video, a 360-degree view and an image gallery into a smooth and easy-to-absorb experience. The design is just dynamic enough to highlight the key attributes of the product yet is anchored by a minimalist and modern design.
Runners Up
There were so many great ads this past quarter that three tied for 2nd place:
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Coconut Water This intuitive ad showcases all available information on one level. Hover over any of the content pieces to view a snack-able preview, click out for the full post by a content partner, or watch a brief video.
Revlon Shadowlink This AdFrames experience has rich features folded into each step. Expand the takeover, choose a combination of shades, and observe an animation highlighting the product's key mix-and-match interlocking features. Share your custom built color palette on Pinterest and Twitter and you can get a Pandora playlist that reflects the overall mood of your chosen shades.
Hellmann's The Hellmann's suite of units are great example of how to organize complicated content into a really clean and user-friendly experience. The dynamic layout makes the 10 sandwiches made with Hellmann's mayonnaise easily digestible. This campaign also ran on tablet and mobile.
