The Mediapost OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 66 categories within three disciplines – and Say Media is honored to be a finalist this year in the Integrated Online Campaign category!
In the area of Technology & Web Services, Say Media is a finalist with Canon and Mediacom for the campaign Fueled by Passion, Powered by Canon. About the campaign, the judges write:
In the age of ubiquitous and versatile smartphones, convincing consumers that real cameras offer the best image quality available on the market, is an obvious challenge. To address this challenge, Canon worked with Say Media and Mediacom on crafting a unique and persuasive campaign. The main focus was on awareness of Canon products and educating consumers about how to best use their state of art equipment. And who knows it better than design-savvy photographers and visual storytellers? Ultimately, with the four main groups in mind (male audience, foodies, families, and fashionistas), Canon has provided an inspiration, practical knowledge and hands-on advice for photography through compelling original content.
Say Media and Canon worked with four design-savvy brands that rely heavily on photography to tell their digital stories. Ben Bowers and Eric Yang of Gear Patrol tap into a discerning male audience; Joy Wilson of Joy the Baker has a unique following of sophisticated foodies; Naomi Davis of Love Taza reaches parents who want to capture and share their family's special moments; and Elsie Larson and Emma Chapman of A Beautiful Mess are a favorite of source of inspiration for women who love fashion and décor.
The winners will be announced in New York City at the OMMA Awards dinner and reception. You can see more about the campaign and a full brand case study including results here.
Congratulations to the finalists! View the complete list here. And while you‘re there, vote for your favorites to win the Members' Choice award. Voting ends September 30 and winners will be announced Oct. 1