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What a Great CMS Means for Content, Engagement and Ads

Say Media CTO David Lerman talks Tempest and publishing platforms at Folio MediaNext.

What’s in a CMS? As it turns out, a lot. And we’re not just talking a content management system for publishing images and words. A really great publishing sytem can mean the difference between a successful media property – and one that doesn’t engage readers or reward the publishers and advertisers. In a few weeks, Say Media CTO David Lerman and Mike Dugan, CTO of Forbes will be speaking at the Folio MediaNext 2014 Conference in New York about just how much a CMS can make a difference in a successful media property.

What: How CMS Technology Affects Advertising, Content Creation, and Engagement

When: Monday, October 20, 2014, 1:45-2:30PM EST

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Where: Marriott Marquis, NYC, 1535 Broadway at 7th (Times Square)

Many digital publishers have opted to build their own proprietary, cutting-edge content management systems. Their systems allow for maximum creativity in content design, functionality for the editors and a host of custom digital ad formats. Learn directly from these brands how a leading-edge CMS changes the game for both the ad and content-creation sides and why they feel this strategy makes them more competitive.

David Lerman, CTO Say Media

David Lerman, CTO Say Media

Dave will be talking about Say Media’s Tempest that powers sites Say Media owns and partners with including ReadWrite, xoVain, Fashionista, LifetimeMoms and Not Impossible Now. Tempest is Say Media’s award-winning publishing platform, designed to create rich editorial experiences that bring content front and center. Unlike a general purpose CMS, Tempest is built from the ground up to support the specific needs of the modern digital magazine.

You can see more on the sessions and get tickets here.

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