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Really Great Digital Media Is a Lot Like a Magazine

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Magazines – they’re not just for print anymore. We’ve been using the term digital magazines to describe premium media experiences, and apparently other publishers are too. Digiday has a piece this week about how companies like Say Media, Flipboard, Yahoo and Pierre Omidyar’s First Look describe their digital products as magazines. And for good reason too.

Magazines are beautiful. They’re memorable. And they’re created by talented editors with real audiences and their fans return again and again for more - just like they do with print magazines. From the article:

“The term magazine describes the value advertisers are getting,” said Joyce Bautista Ferrari, executive editorial director at Say Media (and, worth noting, a former longtime Condé Nast magazine journalist). “They’re getting storytelling, something that has a personality.”

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Read the whole story on Digiday here.

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