Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry – and every year a lucky few companies also take home campaign awards. Adweek partnered with Leo Burnett for a preview of front-runners for next week's Cannes Lions International Festival of Creativity – and we’re excited to see that one of Say Media’s partners was named as One-to-Watch for Cannes: Not Impossible’s Project Daniel - the world's first 3-D prosthetic printing and training facility, helping those who have lost limbs to warfare.
Intel's clip about the story has been seen almost 1.7 million times on YouTube. Great to see this important and heartfelt project get the attention it deserves.
You can check out all the top campaigns in the running on Adweek.