We’re very excited to learn that Say Media is a finalist this year in the Digiday Content Awards! The Digiday Content Marketing Awards honor overall excellence and breakthrough achievement in content marketing in the last calendar year and recognize the brands, agencies, publishers and platforms that are pushing our industry forward in this increasingly important form of advertising.
The Say Media campaign being honored is a content series we created with Mediacom for Canon celebrating how consumers can use their Canon 5D Mark III to capture the best moments in life.
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In an effort to reach a wide range of photographers, Say Media collaborated with four design-savvy media brands that rely heavily on photography to tell their digital stories. Ben Bowers and Eric Yang of Gear Patrol tap into a discerning male audience; Joy Wilson of Joy the Baker has a unique following of sophisticated foodies; Naomi Davis of Love Taza reaches parents who want to capture and share their family's special moments; and Elsie Larson and Emma Chapman of A Beautiful Mess are a favorite of source of inspiration for women who love fashion and décor.
You can read more about the campaign and experience the content created by these publishers for Canon and the metrics from the campaign like total time spent, video views and overall engagement in this interactive case study.
We’re honored to be a finalist in the Digiday Content Marketing awards with our partners Mediacom and Canon! The winners will be announced on May 22 in New York City.