11 Execs Embracing LinkedIn's Publishing Platform for Branding

Author:
Say Daily Editors
Updated:
May 6, 2014
Original:
Apr 3, 2014

Recently, LinkedIn opened its publishing platform to sixty thousand members so that they can post original content and share their valuable experience. Previously, LinkedIn's publishing platform was only available to Influencers, a carefully curated group of hand selected thought leaders, but now professionals who may not have the clout of a well-known executive, but who have knowledge worth sharing, can also publish their thoughts on everything from what inspires them to the best advice they've ever received.

Of course, those people also have businesses to run, so there hasn't been a huge explosion of content since the publishing platform opened up, but as of last week over 2,000 professionals opted in and started posting.

Because LinkedIn is primarily used for professional networking, we weren't surprised to find that most articles were about hiring, firing, and being a successful employee or manager - but some execs branched out to share there thoughts about marketing, branding, and advertising. Plus, part of being a successful marketer IS about being productive and happy at work, so we appreciate the inside scoop on that as well.

Here are some of the people we enjoy following as well as a few of their best posts.

David Edelman

McKinsey partner leading Digital Marketing Strategy Practice

Followers: 279,762

What a Goldfish Can Teach You About Customer Loyalty

Best Advice: Tell Me a Story

What's Marketing Got to Do with Poetry?

Clara Shih

CEO of Heresay Social

Followers: 120, 365

What's the Endgame for Social Media?

How Brands Can Make the Most of Any Event