11 Execs Embracing LinkedIn's Publishing Platform for Branding
Recently, LinkedIn opened its publishing platform to sixty thousand members so that they can post original content and share their valuable experience. Previously, LinkedIn's publishing platform was only available to Influencers, a carefully curated group of hand selected thought leaders, but now professionals who may not have the clout of a well-known executive, but who have knowledge worth sharing, can also publish their thoughts on everything from what inspires them to the best advice they've ever received.
Of course, those people also have businesses to run, so there hasn't been a huge explosion of content since the publishing platform opened up, but as of last week over 2,000 professionals opted in and started posting.
Because LinkedIn is primarily used for professional networking, we weren't surprised to find that most articles were about hiring, firing, and being a successful employee or manager - but some execs branched out to share there thoughts about marketing, branding, and advertising. Plus, part of being a successful marketer IS about being productive and happy at work, so we appreciate the inside scoop on that as well.
Here are some of the people we enjoy following as well as a few of their best posts.
McKinsey partner leading Digital Marketing Strategy Practice
Followers: 279,762
What a Goldfish Can Teach You About Customer Loyalty
What's Marketing Got to Do with Poetry?
CEO of Heresay Social
Followers: 120, 365
What's the Endgame for Social Media?
How Brands Can Make the Most of Any Event
CEO at Accretive Solutions
Followers: 27,848
Best Advice: Every Day Is Important, Every Detail Matters
3 Reasons Why the Smallest of Gifts Matters
CEO at ePals
Followers: 462,176
Three Tips to Telling a Persuasive Story
The Three Cause Marketing Lessons I Learned from Sea Monkeys
4 Lessons on Reinventing You and Your Brand
CEO Likeable Local
Followers: 335,238
Do This to Succeed with Content Marketing
5 Marketing Lessons from Lady Gaga
Founder at Craigconnects and Craigslist
Followers: 300,327
Best Advice: Make 'Em Laugh - or They'll Kill You
President and COO at Change.org
Followers: 35,797
How I Learned to Get Results and Still Have a Life
Treat Customers Like Batman Would
Want to Be More Creative? One Method That Might Surprise You.
CMO at SAP
Followers: 29,800
Extreme Customer Experience: Making the 'Segment of One' a Reality
The Art and Science of Storytelling
Marketing Must Shift from Brand Police to Brand Cataylst
CEO at Find and Convert
The Rise of the Employee Brand Advocate
Launching Your LinkedIn Publishing Plan
Founder at Content Marketing Institute
Followers: 26,435
State of Content Marketing: We're Witnessing a Market Correction
The One Thing Media Companies Have That You Need
Content Without Strategy Is Just Stuff
Founder of Alltop, Author
Followers: 617,318
How to Build Your Social Media Presence
Did we miss anyone? Let us know in the comments.
