He was discovered by Cindy Crawford, has written beats for Kate Moss, created the soundtracks for upscale Manhattan restaurants, is a coconut water entrepreneur and a former pro skier - and has had a day job as a creative consulting firm that's an incubator for up-and-coming fashion labels. Canadian Brendan Fallis has led a charmed life since he arrived in New York in 2007. And he's a helluva DJ too.

We're very excited to announce he'll be one of the special music guests this year at the xoJane and Say Media SXSW party.

xoShameless SXSW Party

Monday March 10, 9PM - 1AM

The North Door

502 Brush Street

Austin, TX

RSVP here to save your spot!

Don’t miss this chance to catch one of the hottest and most sought-after DJs in the country at a live show. Other special music guests include The Jane Doze and Tove Lo.

The party is open to all SXSW badge holders - RSVP here and we'll see you there!