Some great news at Say Media this week: Joyce Bautista Ferrari is joining the team as executive editorial director. She will be responsible for directing editorial strategy for the company's portfolio of powerful media brands to ensure that readers will continue to enjoy the highest quality content. She will also work closely with brand editors to identify editorial opportunities to further engage their readership.
"Joyce's passion for editorial excellence has been a driving force throughout her impressive career,” said Mr. Sanchez. “Her experience and vision are perfectly in sync with our mission to build exceptional brands with a passionate point of view.”
“This is an incredible opportunity to collaborate with a team of talented editors and writers to support and amplify their efforts,” said Ferrari. “Say Media is synonymous with innovation, bold ideas, and extraordinary content, and I can’t wait to get started.”
Prior to joining Say Media, Ferarri was the director of editorial development and operations at Condé Nast Traveler where she was responsible for key company initiatives and the integration of print and digital content. Previous positions also include executive managing editor at Brides and managing editor of Cookie, as well as senior editorial roles at Real Simple, Home/Style Magazine, and Condé Nast House & Garden.
Say Media owns and partners with a portfolio of market-leading digital media brands including 101 Cookbooks, Cupcakes and Cashmere, Catster, Dogster, Fashionista, Gardenista, Gear Patrol, Honestly YUM, Honestly WTF, ReadWrite, Remodelista, Rookie, The Amateur Gourmet, xoJane and xoVain. We support our brands with homemade, state of the art technology including an original publishing platform called Tempest, and work with advertisers to reach the right audiences in the right way at scale. Between the core portfolio and extended network of high-quality style, tech and living sites, Say Media reaches over 430 million people worldwide.