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The Art of Good Food: Say Media Food Brands on Instagram

We eat with our eyes first – which is why it's no surprise that many top food sites on the Web have mastered the art of Instagram. Here are some ways that Say Media's top food brands are using the video and photo-sharing service:

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Joy the Baker


To meet Joy Wilson is to want to eat with her – she's funny, irreverent and someone you want to invite home. She's also a little shy. Fortunately you can get a glimpse of her life outside the kitchen and watch her career take off via her Instagram feed.

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Honestly YUM


Party season is coming – get inspired with HonestlyYUM's upscale entertainment ideas, cocktails, tablescapes, and all things yum. You'll feel like you've been invited to an elegant and fun party every each time a new photo appears.

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Amateur Gourmet


A food lover but not a food snob, Adam Roberts is the Amateur Gourmet and his Instagram account shares behind the scenes shots of real food in action – and finds the fun (and funny) in good food.

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Crumb is Isabelle Boucher's ever-expanding collection of un-fussy recipes made from scratch using fresh seasonal ingredients and shameless amounts of butter (and sometimes bacon). Her Instagram feed features behind-the-scenes shots of her life – including some celebrity chef sightings and a few charming shots of her cats.

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Jennifer is the Foodess – based in Vancouver and a finalist in Saveur Magazine’s 2013 “Best Food Blog Awards” in the Best Original Recipes category. Follow her on Instagram if you want a regular stream of gorgeous, mouthwatering and soul-nourishing food – and a few happy baby shots in between.

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Our Best Bites

5,000 followers combined

Sara and Kate are two ladies who love to cook. If you're craving cookies from scratch, home-made meals or need ideas for food your kids will love, their feeds will give you ongoing inspiration.

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The Kitchn


Walk into any food-lover's home and the kitchen will be the center of gravity – which is exactlythe point of Apartment Therapy's The Kitchn, a food site devoted to inspiring cooks and nourishing homes through daily recipes, tips, kitchen tours, and how-tos. The Instagram feed reposts reader submissions and features easy home recipes anybody can make in a flash.

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Turntable Kitchen


What do you get when you pair great food with great music and mix it all up? Turntable Kitchen – a site beamed out of San Francisco's Sunset district that features recipes with a focus on local, fresh ingredients, hand-selected music, album reviews and musings about city living (and more recently, raising a little one in the city). The goal? Introduce food lovers to music and vice versa. Follow their Instagram feed for previews of what they're cooking up for their food and music pairing boxes.

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