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15 Brands Doing Interesting Things with Instagram Video

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When Instagram announced its new video feature, we all knew it was just a matter of time before big brands hopped on board. After all, if a picture speaks a thousand words, imagine what a 15 second video can do? We were curious to see which brands took immediately to the new tool and how they used it to promote themselves.

It's still early but here are 15 brands that are already using Instagram video in interesting ways. We can’t wait to see what they do next.

Every mat has a story to tell. #justmymat by @lululemon


Followers: 252,934

Lululemon was given early access to the new video feature on Instagram so they were prepared to post their first video the second video was available to the masses. Because of this, they had one of the best first videos of any brand. Cleverly edited and brand-relevant, this one is definitely worth a watch.

A glimpse behind the scenes of the #Burberry Prorsum Menswear Spring/Summer 2014 show, #London by @burberry


Followers: 860,366

Burberry has always had an engaging and robust Instagram feed, so it’s no surprise that the 157-year-old clothing brand took to the new technology quickly, giving followers a well-edited glimpse behind the scene of their latest Menswear show.

Putting the Ford Fiesta back up camera to the test. Goal! #FordTrends by @ford


Followers: 32,866

Ford is clearly very exicted about the fact that Instagram can now let them show cars in motion, as well as videos of demonstrations and announcements. Our favorite thus far? “Putting the Ford Fiesta back up camera to the test.”

It starts here. #1912 #pikeplace #storestory by @starbucks


Followers: 1,324,166

Their follower count alone shows what a phenomenal job Starbucks does with its Instagram feed. Most of their clever, quirky photos are ads for Starbucks (in some form), but somehow they never feel like that. Their first video, appropriately, shows the birthplace of Starbucks: Pike Place. And it has 52.3K “likes” and over 600 comments.

Sarpan Gamanga often used to spend four hours every day walking to get water from a nearby stream. Not anymore. Thanks to @charitywater funding, Sarpan and the other women in Engereda village now have water taps right at home. Which makes for a much shorter journey. #waterchangeseverything by @charitywater

Charity Water

Followers: 136,568

Another brand that was given early access, Charity Water used its first video to show a woman who used to have to walk four hours every day to get water to her new, much shorter journey, thanks to Charity Water. It will be interesting to see how other charitable brands use video to show their cause come to life and get people inspired to give.

Cheers! It's happy hour in NYC! #ColorWhisper by @maybelline


Followers: 56,118

Maybelline’s first Instagram video puts a new twist on Happy Hour and puts their new lip color top of mind.

Loading up the bus to head to the Barclays Center for the #NBADraft! by @nba


Followers: 1,155,992

The NBA is incredibly active on Instagram and their social media team took an instant liking to the video feature, sharing clips of teams loading the bus, behind the scenes at the Championship rally, draft interviews, and more. Great stuff any basketball fan will appreciate.

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July 4th in an instant with @PurseBlog #WhatsInYourKors #InstaKors by @michaelkors

Michael Kors

Followers: 919,739

Instagram video is perfect for retailers because it gives them the opportunity to put together a collage of irresistible eye candy, which is exactly what Michael Kors did to get everyone ready for an American summer.

The #MermaidParade at Coney Island ends in the sea! #RoadToTheVMAs 8/25/13 @barclayscenter by @mtv


Followers: 1,349,781 Instagram video is a perfect fit for MTV since it allows them to use sound. The first video was a lively Coney Island parade that ends with the iconic MTV Moon Man. We look forward to seeing what they do with video during their awards shows.

#anotherdayattheoffice @nevillejacobs #marcjacobs by @marcjacobsintl

Marc Jacobs

Followers: 741,289

Staying completely in line with their quirky, fun style and personality, Marc Jacobs’ first Instagram video was “Another Day at the Office” featuring, of course, an adorable dog. And we all know: any video with animals always wins the Internet.

What's in Michael Yamashita's #FlipsideSport? @yamashitaphoto @loweprobags @thephotosociety #videogram #cameragear #stopmotion #lowepro by @natgeo

National Geographic

Followers: 2,087,295

National Geographic’s Instagram is full of gorgeous, colorful photos of animals we only dream of seeing and places we hope to visit. What better than to show just what it takes to capture those stunning pics than an extremely well-edited video showing all of a photographer’s gear getting packed to go on a journey.

Very serious bubble-blowing. #AAvideo by @americanapparelusa

American Apparel

Followers: 402,726

A little racy, a little irreverent, and a little retro: American Apparel’s Instagram videos all embrace exactly what the brands about. There’s a lingerie photo shoot that’s a little NSFW, so instead, enjoy this girl blowing bubbles with her gum.

Soon. #DoritosLocosTacos #InstagramVideo by @tacobell

Taco Bell

Followers: 124, 178

There’s a new Doritos Locos Taco coming soon. We’re guessing from the video that it’s going to be hot.

Loving our new favorite maxi with the Wesson ankle boots! #freepeople #fashion #video by @freepeople

Free People

Followers: 720, 392

Video is the perfect way to show how easy it is to ensemble the perfect outfit and also, how that outfit moves. We hope to see more videos like this from Free People in the future.

Our first Instagram video! by @benandjerrys

Ben & Jerry’s

Followers: 194,634

Easy-going, relatable, and delicious. We suspect Ben & Jerry’s is going for some subliminal messaging in their first Instagram video because all of a sudden we’re craving some Chunky Monkey.

See also: 10 Stunning Pro Photopraphers on Instagram and 9 Beautifully Raw Street Style Photographers, 9 Moms We Love to Follow on Instagram, Top 10 Foodies on Instagram, Top 10 Sports Teams on Instagram, 10 Amazing Street Artists on Instagram and 9 Great Sources of Interior Design Inspiration on Instagram and It’s Hard to Find Tech Brands on Instagram - but Here Are 9 You Should Follow

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