What really works in digital media and why? At the min day Digital Summit in New York on June 4, the media world's leading innovators will share their strategies for monetizing content, creating community and leveraging your brand. Think of it as a one-day immersion into who's doing what that's winning in digital media.
Say Media's VP of Strategic Partnerships and mobile guru Doug Grinspan (follow him on Twitter @3defmobile) and an all-star list of media movers and shakers will be at the event to discuss the opportunity of global monetization and what's really working in mobile.
Doug will also be on stage for a session called Selling Mobile: Filling The Monetization Chasm along with Laura Kelso, head of mobile for Allrecipes.com. With some estimates of eCPMs at a fifth of their desktop counterpart, we are facing a chasm that could prove catastrophic as some publishers watch close to half of usage coming from post-PC devices. What's the answer? Join Doug to find out.
Selling Mobile: Filling The Monetization Chasm
Tuesday, June 4, 2013
4:00 – 4:30 p.m. EST
Grand Hyatt, NYC