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Research: Mobile is the New Media Hub

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The rise of the tablet and continuous growth of smartphones is driving people to consume more content than ever from the palm of their hands. In a typical week, people watch several hours of digital video on smartphones and tablets, and one in three smartphone owners are now watching more video on their device than last year.

And guess what their favorite mobile media topics are?

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To understand just how much and how consumers rely on their mobile devices and what they're consuming on them, Say Media conducted an in-depth qualitative and quantitative research study that reveals exactly how consumers are really using these devices, and what really works in mobile marketing campaigns. Through a survey of more than 1,200 mobile users, the results show that consumers are increasingly using their mobile phones for as a personal assistant, as a life coach, as a shopping companion – and increasingly as a media hub to search for their favorite content.

Read more about how Mobile Is the New Media Hub and download the key findings here.

If you're in Austin next week at SXSW, check out Say Media's mobile panel with mobile publisher Doug Grinspan, and Jeremiah Zinn, EVP Digital Products at Viacom, about the many ways consumers are addicted to mobile - and what it means for advertisers and content creators.

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