Great things happen when people put their heads together, roll up their sleeves and think creatively about media. At this year's Mindshare’s Huddle 2012, the 2nd annual "un-conference" dedicated to the future of content, Say Media UK joined hundreds of other influencers, content creators and marketers to explore the relationships between content, technology and audiences - across film, TV, books, music, education, the arts, sport and news.

Say Media presented two huddles at the November 8 event. "I love shiny objects," a talk about the art of online content creation and why point-of-view matters featured editors Rebecca Holman of xoJane.co.uk and Christine Hanway of Remodelista.com in partnership with East London’s cult jewellery sensation Tatty Devine. "Back to the (mobile) future" with Stuart Miles of Pocket-lint.com involved a mobile device building challenge in partnership with BlackBerry which provided PlayBook tablets to the winners

Both Say Media huddles were packed with engaged participants and @SayMediaUK was awarded “Top Tweeter” of the event on the #mshuddle hashtag.

Crowdsourcing Claymation

Creative hands at work.

BlackBerry PlayBook winners.

Check out our Flickr Photostream for more photo highlights from the event.