h1 The best way to predict the future is to invent it.
Smartphones are taking over the world, putting the power of a mainframe into the hands of nearly a billion people, with billions more coming online over the next decade. Apple, riding that wave, has become the biggest company in history. Google, meanwhile, is building self-driving cars and eyeglasses that can tell you the name of that person who just came up to you at a party, while YouTube is reinventing TV for the 21st century. Facebook, which only nine years ago was a hacker’s project in a Harvard dorm room, now has 1 billion members, making it the third-biggest "nation" on earth. Amazon, Microsoft, IBM and others are building massive data centers, girding the planet with a computer “cloud” whose power will render today’s computer systems obsolete.
This amazing, profound transformation of every aspect of our world, our lives and our culture is what we cover at ReadWrite. Some people call us a tech site, but we’re more than that. Sure, we geek out about spec sheets, and tinker with Linux, and argue about Apple and Android. But what we’re really writing about is the future.
We’re not looking to cover everything. Rather, we think of ourselves as curators, going out and finding what’s interesting in the world of technology and explaining why those things matter. Sure, we like breaking news about new products, but we’re much more interested in writing about what those products mean, both for the customers who use them and for the companies that make them. News, we figure, is pretty much a commodity, but smart, thoughtful analysis is priceless. Examples of where we do this best include our Future Tech series, and stories like 5 Commandments for Smartphone Owners, Confessions of a Professional Internet Addict and America’s Mobile Comeback.
ReadWrite was launched (as ReadWriteWeb) in 2003 by Richard MacManus, a visionary writer and pioneer of online publishing who built a devoted global following. Richard remains a hero to us, and every day we remain mindful of the need to live up to the standards he set. Earlier this week, we relaunched our site with a new name, ReadWrite, reflecting the fact that technology has evolved beyond the Web, and a lively new editorial approach that’s intended to drive greater engagement with our readers and to deliver a more entertaining experience.
We’re a small team, and we’re okay with that. We’re not looking to be huge. We think it’s more important to create a passionate, vibrant community where brands can connect with tech enthusiasts and IT and business professionals. We’re inviting lots of smart people - entrepreneurs, investors, gurus, pundits, academics - to share their stories. We’re also trying to find ways to turn readers into contributors, so that ultimately the site becomes as much theirs as ours. If we really succeed, we will be not so much a publication as a conversation, one where brands have a seat at the table.
Our secret weapon is a next-generation publishing platform that lets us deliver a beautiful editorial experience, and creates a great space for brands to deliver relevant advertising. ReadWrite’s new tablet-first design boasts a clean, fresh modern style, and looks equally gorgeous on all platforms - PCs and laptops, tablets and smartphones.
Our digital heritage means we’re not just covering the technology industry - we’re also part of it. We see an opportunity to create a new kind of storytelling, as well as new business models. What will things look like in 10 years? Frankly, we’re not sure. The only way to get there is to immerse ourselves in the digital stream and start experimenting. And we’re very open to ideas. We sincerely hope you will come along and become part of creating the future.