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The Best Technology Is Invisible

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That's the right – it should get out of the way and connect people. That's the philosophy of cyborg anthropologist and SAY Create speaker Amber Case. Amber is a co-founder and CEO of Geoloqi which was just acquired by mapping giant Esri (congrats, Amber and team!).

As part of our Best of SAY Create series we captured highlights from Amber's inspiring talk at SAY Create 2012 in Carmel, California where she explores the intersection of technology, brand engagement and the future of interaction. You can also read our earlier interview of Amber here.

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