Why would anyone go to Burning Man? Because it's an alternate universe without brands or money, says Slate's Seth Stevenson. But is it really? Charles Krug figured out a way in (with consequences). Cars are not allowed as transport but cars called Mutant Vehicles are encouraged and even funded by a Burning Man foundation. Or maybe it's a $10 million dollar anti-brand.
If you're going, pack a costume. If you're not, here's some fun reading about what you may or may not be missing (this year's theme is Fertility 2.0).
Amazing Automobile Art from Burning Man 2012 [Elite Daily]
Compound 1: A New Art Installation for Burning Man [Visual News]
Burning Man on Instagram [Boing Boing]
Watch It: Burning Man Live [SFist]
Got a cool Burning Man link? Add it in the comments.