h1The ideas come while I'm working with other things or from a need – which I then quickly sketch on paper.
Annaleena Karlsson, Annaleena's Hem
Swedish stylist and photographer Annaleena Karlsson's beautifully minimalist site Annaleena's Hem is an amazing source for kitchen and DIY inspiration. Looking for ultra-modern retro? Check. Or a Scandinavian summer pinboard? Check. How about easy DIY projects for bringing Scandi design into your own home? She's got you covered there too. This talented designer even has her own shop (ships around the world) for things she's created. Her palate is often austere (black, white, graphic, and concrete) but her personalized accents give her interiors a warm and welcoming feel.
A recent addition to the SAY 100 Living Channel curated by Remodelista editor Julie Carlson, we checked in with Annaleena for a minimalist end-of-summer interview so see what she's working on and what her most popular DIY projects are. She also revealed for the first time what cool things are in store for her stylish shop.
What are your 5 favorite things right now? I have more than five! But if I had to choose, my first favorite thing is clothing hanger rectangle which is my own design. The hanger hangs from the ceiling in our bedroom and it is so practical. My other favorite thing is the little white tea light holder in porcelain – a simple and practical design that lightens up my rainy day. My third favorite has to be my camera. I don't go anywhere without it. Fourth is my old rocking chair that reminds me of my childhood. I can still remember grandpa sitting and rocking in it. My fifth favorite is Marimekko coffee cups that I have begun to gather. I buy a new one every time I'm in Finland.
What are some favorite interior design projects you've worked on recently? I started designing my own products encouraged by talented interior stylist Lotta Agaton. It feels just incredible to see a product go from a sketch to ready supply to a customer.
What interior design sites do you visit for inspiration? I mostly get inspiration from other people or when I visit their homes on my assignments. I also collect lots of inspiration from fashion magazines and blogs. My favorite sites right now are the fashion sites Love Aesthetics, osklivost.tumblr.com and Convoy. They have a nice mix of styles.
How do you decide to feature a product in your shop? Most often the ideas just come while I'm working with other things or from a need – which I then quickly sketch on paper. I try to be responsive to trends and do things that are not only practical but look great. I think I have found my niche there.
What are your most popular DIY projects? One was a Christmas calendar that I did last year. I didn't have much time then to sew bags and stuff like that, so I taped our calendar on the wall using common small white paper bags and glued on black numbers as dates. The pictures spread all around the world. The second is probably the coat hanger that I made of three pieces wooden poles. But the DIY I like most is the charcoal mobile.
What's next? I'm working on new products for my Web shop. This is the first time I've revealed what it will be - and the products are lamps. I'm also working on a secret project that I believe will be success when it becomes public this autumn.
Follow Annaleena on Twitter @annaleenahome.