In the land of surf and sunshine, a small band of highly influential Australian digital publishers is emerging and attracting loyal and often large Aussie audiences. Here are some of our current favorites.
Alex Wain, So Bad So Good
With his blue eyes, dark hair, goatee and nose ring, Alex Wain looks less like the stereotypical bronzed Aussie and more like a vaudevillian theatre maestro. But in modern times, Wain, with his partner, Daniel Reyes, presides over So Bad So Good, a site that launched last July and which already attracts more than 100,000 visitors per month. As word spreads that this site pulls together the best and worst of the Web — its specialty is uncovering new digital curios of videos, photos, art and design — these numbers show no sign of abating.
Renai LeMay, Delimiter
Once on the tech desk of Australia’s top financial paper, The Australian Financial Review, Renai LeMay and Delimiter deliver a daily roundup of Australian IT sector news. LeMay’s deep knowledge, passion and strict no bs approach has earned him a large following among the country’s tech heavyweights — and even a mention in the Australian Senate. The hard work (LeMay’s daily newsletter comes out even on Christmas) is paying off. Delimiter has built an audience of 130,000 unique readers a month, generating about 250,000 page impressions.
Emiko Davies, Emiko Davies
In a crowded field of food sites, Melbourne-based Emiko Davies has the right ingredients to for a popular food destination with lots of followers — a deep passion for food, rich authentic writing and quality photography on an uncluttered site. Celebrating centuries-old Italian food, mainly from Tuscany but also Melbourne and beyond, the richness of her site has earned her a place in the Say 100 food channel. Read our full interview with Emiko here.
Romy Frydman, Style Me Romy
Romy Frydman of Style Me Romy is one of Australia’s most successful fashion voices. After working as a senior fashion stylist with Vogue, Elle and Marie Claire for 10 years, Frydman turned to online publishing to find her own voice. Today she collaborates with brands including Tiffany & Co, Hermes, Prada, Witchery and Myer. Frydman credits her audience for much of her success. “I adore my readers. I used to think most of my readers were people in the industry like me, but they’re not. They’re architects, lawyers and professional women who are interested in fashion and have the money to follow fashion but use me to keep in touch.”
Lucy Feagins, The Design Files
Lucy Feagins’ widely read site, The Design Files, might be a sun-kissed relative of Remodelista or Design*Sponge. Launched in January 2008, Feagins’ words on housewares, furnishings and interiors have become a staple reference of interior designers and home renovators. By late last year, she had amassed a readership of more than 7,000 ardent subscribers and 100,000 unique visitors each month and been named in London’s The Times as one of the world’s top 50 design bloggers.
Jo North, Green Beings
Sydney-based environmentalist and mother Jo North launched Green Beings as a way to help people make greener choices in their lives. “Climate change is the most significant issue of our time, and it is one that will have severe implications for our children and future generations,” North says. “Creating Green Beings, I wanted to provide a pathway through often conflicting advice about climate change and a platform for genuine eco-products and eco-innovations that can help us all to do our bit.” Recently ramping up the site after a motherhood sojourn, North’s community reaches 20,000 unique visitors per month, 90 percent of whom are based in Australia.
This story originally appeared in the Summer 2012 issue of SAY Magazine
[Pictured from top: Alex Wain, Renai LeMay, Emiko Davies, Romy Frydman, Lucy Feagins and Jo North]