Gardens matter. They feed us, they delight us, they teach us - and above all they entertain us. Which is why today SAY Media is excited to announce the launch of Gardenista, the sourcebook for cultivated outdoor living. Edited by Michelle Slatalla, a former columnist at The New York Times, Gardenista is an extension of its parent site, Remodelista. Gardenista will cover everything from urban gardening to backyard entertaining.
"We want to make gardening accessible, the way Remodelista demystified - while celebrating - interior design," says Michelle. You can read her first post about Gardenista here.
"The launch of Gardenista not only adds a great new property to our portfolio of Living sites, but we have brought on an incredibly talented and well-respected editor to develop the new site," says Troy Young, President, SAY Media. "With Michelle at the helm, Gardenista will surely become the premier outdoor lifestyle source for discerning consumers eager for a better experience online. Its beautiful design leverages the amazing capabilities of digital and is created to adapt to any screen size, without losing the integrity of the site across platforms."
Regular favorites on Remodelista, including Steal This Look, 10 Easy Pieces and Design Sleuth, will also be features on Gardenista. The site will offer suggestions for the best new gardening tools and outdoor products, from garden furniture to house numbers and paint colors for the exterior, and will showcase beautiful garden destinations all over the world. More details on the new site can be found in the press release.
In celebration of the launch, Gardenista will be giving away an entire chicken coop from Williams Sonoma's Agrarian line and other great prizes.
We hope to see you on Gardenista – let us know what you think.
Gardenista and Remodelista are part of SAY's Living channel which reaches 34 million consumers in the U.S. each month.