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xoJane Set for UK Launch

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xoJane, one of the most engaging and fastest growing women’s lifestyle sites, is set to launch in the UK this spring. Having proved a huge hit in North America, Jane Pratt’s online home for independent, opinionated and passionate women will now have a British twist.

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Jane Pratt tapped former editor Rebecca Holman to take the helm as editor-in-chief in the UK. “We want to open an ultra-personal dialogue with British women by presenting a level of intimacy and honesty never seen before in UK media. We want to create a place where women can really be themselves and celebrate the contrasting emotions we all share to prove that it’s fine to be upfront, yet vulnerable and caring, while making room for plenty of ‘me’ time,” says Rebecca.

xoJane is part of SAY Media’s Style channel, which includes top fashion and beauty sites Fashionista, Honestly…WTF, Cupcakes and Cashmere, Red Carpet Fashion Awards and more. With more than half a million unique monthly visitors, xoJane attracts some of the top advertisers in the U.S.

Read more in the press release.

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