h1I believe apps will continue to cut into our need to depend on search engines. Apps will become our answer engines and integrate our social circles as well.
John Jantsch, Duct Tape Marketing
Duct tape. It's affordable, useful, and it works. It's also got a cult following–all of which should give you the essence of John Jantsch's wildly popular small business marketing blog and brand, Duct Tape Marketing. Seth Godin calls John the "Peter Drucker of small business marketing tactics" and named him a leading independent business voice in our SAY 100 business channel. John also just launched something he calls The Ultimate Marketing System – a complete small business marketing system which he says is the product of over 20 years of working with some of America’s most successful small businesses.
We checked in with John about what's on his radar for business marketing in 2012.
What's the biggest mistake you see most small businesses make? And what should they do instead? The biggie is trying to be all things to all people. If you can narrow your focus to a specific ideal client or audience you stand a far greater chance of attracting them as an "expert" in their needs.
What do you see some of the biggest opportunities for small businesses in 2012? Fusing online with offline efforts. Small local businesses still have the opportunity to dominate their local market with some effort into social media and local content building.
What trends or innovations are you excited about in 2012? I believe apps will continue to cut into our need to depend on search engines. Apps will become our answer engines and integrate our social circles as well.
You're famous for successful marketing techniques that don’t require a large budget to execute. What are your essential marketing tips for businesses for 2012? Look at your business as a platform instead of a product or service seller - explore all the ways you can build and support your community. Explore the ways you can create a strategic team of providers that can bring everything your clients need.
What do you consider required reading for small business owners this year? Start With Why by Simon Sinek, Simple Numbers by Greg Cabtree, The Ultimate Question 2.0 by Fred Reichheld and anything Seth writes.
What are your all-time most popular blog posts? And what do you think that says about what small businesses are looking for/need? Work as Craft - This post is one of the more popular that I've written about the relationship business owners need to have to work.
What other small business blogs or voices should small businesses follow? Who's doing it right? Mitch Joel - Twist Image always makes me think - Brian Clark - Copyblogger - awesome content - James Chartrand - Mens With Pens - smart
How would you finish this sentence: Businesses should use Facebook in 2012 to... publish images and videos galore.
How would you finish this sentence: Businesses should use Twitter in 2012 to... promote their own content and curate content for others.
Follow John on Twitter @ducttape