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By the Numbers: Readers Love xoJane

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When launched in May, it promised to offer a fresh approach to online content, offering strong opinions and passionate voices and a place to have intimate real-time conversations with readers. Six months later, is one of the most engaging fashion and beauty sites on the Web, with readers regularly spending over five minutes reading and interacting with the site's content. Last month, readers spent close to six minutes on average and the site attracted nearly 350,000 unique visitors.

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What sets apart is personal, compelling content that encourages discussions between readers and authors. Articles average upwards of 35 comments each, and readers have made more than 50,000 comments in six months. Jane Pratt, editor-in-chief of and editorial director, Style at SAY Media, is "thrilled that has come so far in just a few short months and readers are really feeling invested in our content."

As the anchor site for SAY's growing style channel, also embodies SAY Media's Clean Campaign vision and continues to be a great opportunity for advertisers to attract customers. Fashion and style brands including BCBG, Diesel and VALENTINO have all been impressed with xoJane's ability to engage readers.

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