Even though the next election is nearly 14 months away, campaign strategists and politicos have been turning to the 24 hour news cycle to seed their partisan message early in the game. While most of these efforts are geared toward broadcast TV, a growing constituency of voters won't be seeing these ads according to research we announced two weeks ago in conjunction with digital political consultancies Chong & Koster and Targeted Victory. And with Twitter's recent announcement that they will be carrying political advertisements, people are beginning to take notice of this tangible shift in voters' media consumption habits.
SAY's VP of Solutions Matt Rosenberg recently took to the airways to discuss this phenomenon with NPR's All Things Considered host Ina Jaffe. Listen to the broadcast below or you can read the transcripts here.