Outstanding. Amazing. Mind-blowing. Those were just a few of the reactions to this year's SAY: Create in Napa, an event we designed to help deepen our industry’s understanding of how great content is created and how it builds culture. In addition to inspiring performances by the indie music duo Pomplamoose and Jeff Marx of Avenue Q, speakers this year included the incredible (and scary-smart) technologist Jaron Lanier talking about the Romance of Advertising and the visionary Susan Lyne, chairman of Gilt Group, talking about how Brand Content Is Addictive.
Catch some of the the highlights and fun here: