Media is changing. At the center of this change is a new breed of passionate people who build audience and shape opinion around the things they love.
We like to call these creators Passionate Voices. These are real people with real expertise and enthusiasm who use blogs, Twitter and other digital publishing platforms to produce content with a strong point of view.
We recently sat down with one such creator, Mike Masnick, CEO and founder of Techdirt, to hear how he leverages community insight and opinion to help marketers create engaging advertising experiences on his site. Check out an exceprt from his interview below: