It's a busy week for SAY! Today we kick off our participation in two important industry events - the ANA Brand Innovation Conference in New York, and the iStrategy Global Digital Media Conference in San Francisco.
We've included more details on each conference below. We will also be posting some pictures from the events later today.
The ANA Brand Innovation Conference is already underway in New York. The conference is presented by the New York Times and focus around the theme of "Building Brands in the Age of Transparency and Relevancy." SAY sponsored the breakfast and has a booth at the event. SAY's VP of artist development, Michael Sippey also opened the general session with short welcome.
The iStrategy Global Digital Media Conference is a two-day digital media conference that kicks off today at the Intercontinental Hotel in San Francisco. At the event, SAY's Matt Rosenberg will present "Off the Grid" research and lead an interactive workshop on how marketers can change their approach to reach this fragmented set of consumers who are tuning out live television.