The battle over dominion of consumers' content experience rages on. This week Apple TV announced it is close to selling one million Apple TV units. Apparently people DO really want to buy a new box to watch Internet video on their TV sets. We understand this new content consumption paradigm and have been actively educating marketers on how to reach consumers in this time-and-device shifted world.
In order to capture the growing population of “cord cutters,” marketers continue to move ad dollars from TV budgets to create engaging and authentic online experiences. Just look at what’s happened with print -- this week eMarketer released new estimates that advertisers will have spent more on Internet ads this year than on print newspaper ads, for the first time ever. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The market speaks for itself and next year we expect this delta to have grown significantly.
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Finally, yesterday's FCC order instituting net-neutrality has sparked an intense debate among both supporters and detractors of the measure. According to popular technology blog ars technica, “After years of debating, infighting, wrangling in court, and mostly just waiting, the Federal Communications Commission has approved an Order that will adopt basic rules of the road to preserve the open Internet as a platform for innovation, investment, competition, and free expression.’ Net neutrality has finally arrived—but it's not what backers of the idea thought they'd be getting.” Regardless of the loopholes and inconsistencies, the basic principles of the measure mark at least an incremental step forward in protecting the ideals supporting an ‘open’ and transparent Internet…and that’s a step in the right direction.