Off the Grid and On the Road…
SAY Media’s own Matt Rosenberg, VP of Solutions, has been on the road for the better part of a month - crisscrossing the United States - in the pursuit of one goal: helping marketers reach the next generation media consumer. Matt’s been visiting ad agencies across the country, presenting SAY Media and Mediabrands’ IPG Media Lab’s recently announced “Off the Grid” research, what it means for marketers and how we can help. The net-net of it all - consumers are spending less time with live television and more time with time shifting devices, platforms and sources of video content. These huge behavioral changes pose a challenge to the modern marketer – how do you reach this growing and important population of “off the grid” consumers?
We’re clearly on to something here as Matt’s most recent presentations in San Francisco, Portland, Seattle, New York and Los Angeles were all well attended with lots of great questions and engaging conversation. Next on Matt’s multi-city tour, which kicks back off in February 2011: Atlanta, Dallas, Detroit and everyone’s favorite windy city, Chicago. We’ll let you know when Matt’s on the road again in case you want to pop in and hear him speak … it’s worth the trip.
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